Cleveland News

Why video content with voice over is vital to your business 

Are you trying to sell products or recruit employees online? The majority of online marketers now use video to sell products, and it’s easy to see why. Great video content with professional sounding voice over is vital to reaching the best people and conveying your message effectively. It can help you increase sales, reach new customers and relate to the important millennial demographic.  Using a millennial voice actor for your video content can help you build a relationship with millennial consumers.

Boost conversions and sales

When customers get to see real people using your product, they are more likely to buy it. They respond to explainer videos that show how the product works – so consider putting a video right on your company website’s landing page. Video production is an investment, but viewers do not like poor quality or confusing videos. Hiring professional animators, voice over narrators and actors makes a big difference. 

Use first-person interviews

Video content can allow you to share first-person interviews and testimonials with leaders at your company or real customers who use your product or service. First-person interviews feel more personal, relatable and authentic than traditional marketing. It helps connect your product to a human element that can resonate with potential customers and employees. Google, Apple and Samsung all use first-person perspectives in their advertisements. 

Reach new customers

Video content will spread! If customers like your videos, they may share them on social media. In fact, social video generates 12 times more shares than text and images combined.

Generate trust and loyalty

Millennial consumers care about authenticity and do not demonstrate as much brand loyalty as older groups. You can generate trust with them by comprehensively showing them how your products and services work. Conversational style voice over explainer videos are also effective. 

For people who do a lot of research before making a purchase, video content can be the final push they need. Although you want your video marketing to have good production value, you don’t necessarily need a lot of flashy special effects – unboxing videos on YouTube are very people because they get right to the point of what a product looks and feels like. Clear audio for your voice over is important for ensuring your audience hears your message.

Offer virtual tours

College campuses, real estate agents, vacation rental companies and large corporations all offer virtual tours, which let prospective students, customers and employees get a feel for the location or workspace. These can save you money over in-person tours and help people all over the world scout your product or service without making a big commitment.  

Boost Search Engine Optimization

Using video content can also help your site rank higher on search engines. According to Moovly, you’re 53 times more likely show up first on Google if you have a video embedded on your website. You can also use links and interactive content to keep visitors on your site longer and help customers and employees become engaged with your company. 

Reach People on Mobile

90% of consumers watch videos on their mobile devices! Also, mobile users are more likely to feel a personal connection to companies that show ads or video content on mobile devices. Be sure that your videos, audio players and other online content are optimized for mobile.